2009 Catalog - Santiago Atitlán, Guatemala

Just Apparel

Just Apparel tote bag.Just Apparel Tote Bag: A canvas Just Apparel tote bag, perfect for a laptop, plus a year-long computer training scholarship for one secondary school student. Available colors: red, dark pink, violet, deep sky blue, and medium spring green embroidery.

Monthly Rent and Utilities: Monthly rent, electricity, and internet access for the Just Apparel office.

Quality Control Specialist: Monthly salary for Just Apparel’s quality control specialist.


“When you order a shirt, a sweatshirt, or a bag, you are helping to support my family." Concepción, Just Apparel artisan

Just Apparel offers fair trade customized sweatshirts, t-shirts, polos, and tote bags for companies, organizations, teams, and schools.

Just Apparel aims to help Atiteca women support their families and build their community by connecting them directly to buyers in the U.S. custom embroidery market who are willing to pay fair wages for their work. Our products are well-made, and Just Apparel works directly with clients to customize their products.

To learn more about Just Apparel and to purchase other items, visit www.justapparel.org or email info (at) justapparel (dot) org.

More About Santiago Atitlán

Just Apparel Association Meeting

The remote highland town of Santiago Atitlán embodies the injustice that confronts many rural indigenous Guatemalans. Its 40,000 citizens, over 95% of whom are Tzutujil Mayans, were particularly hard-hit by the civil war that plagued Guatemala from 1960 to 1996. The conflict and systematic social marginalization have left most women with few marketable skills. When we began to work with Santiago widows and orphans in 2004, we were devastated by their stories of conflict and extreme poverty, and inspired by their desire to find a way to provide for their families. In 2005, tragedy struck again when a mudslide caused by Hurricane Stan buried their neighborhood. Most of the survivors are still living in temporary canvas housing.

Typical employment options for women in Santiago are domestic work or handicraft production. A World Bank study found that employment in domestic service in Guatemala substantially increases the likelihood of poverty. The women’s exquisite embroidery is more likely to provide them with economic opportunity, but the market wage for embroidery is not enough even to feed a family. The local market for handicrafts is flooded, and most of the revenue goes to middlemen who dominate access to tourist buyers. The need for a new market for traditional handicraft skills is unmistakable. That is where Just Apparel comes in.